A leading campaign to promote ObamaCare enrollment is targeting 10 states, mostly with Republican governors hostile to the law.
The window to begin enrolling in the law’s new coverage options opens in just 50 days. Enroll America, a prominent nonprofit with close ties to the White House, said it’s focusing on 10 states as it ramps up a massive education campaign that will ultimately cost tens of millions of dollars.
Enroll America President Anne Filipic emphasized that the group’s mission is not to promote ObamaCare politically but to provide nuts-and-bolts information about how the law works and to encourage people to sign up for new coverage options.
“This is not a conversation about politics,” Filipic said. “This is a conversation about what does this mean to you, to your family, to your pocketbook. And there’s such power in that.”
Of the 10 states Enroll America is targeting — Arizona, Florida, Georgia, Illinois, Michigan, New Jersey, North Carolina, Ohio, Pennsylvania and Texas — nine have Republican governors.
None established their own insurance exchanges, although two states are sharing the workload with the federal government and several have signed on to the law’s Medicaid expansion.
Filipic said the states were selected because they have a large number of uninsured people and also because Enroll America’s resources can make a difference there.