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Two major environmental groups are seeking to change the conversation about regulations and clean air standards. In a 30 second spot, the Sierra Club and the Natural Resources Defense Fund make the case that the top issue is children’s health.

The ad will appear in Harrisburg, Philadelphia, Pittsburgh and Scranton/Wilkes-Barre media markets as part of a seven-figure national campaign (in 12 markets total in Ohio, Pa., Virginia and D.C.).

“Updating air quality protections will allow the EPA to focus on the industries that create the lion’s share of the nation’s carbon pollution and will also help reduce life-threatening air pollutants like dirty soot, toxic mercury and the smog that triggers asthma attacks,” said Michael Brune, executive director of the Sierra Club in a press release.

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